Campaign’s PR Faces to Watch 2021 — Hanine El Massri, Account Manager – PR, M&C SAATCHI

Campaign’s PR Faces to Watch 2021 — Hanine El Massri, Account Manager – PR, M&C SAATCHI

Age: 24

Nominated by Melinda Mesiano, Account Director – Team Lead, M&C SAATCHI

Hanine’s enthusiasm, impressive network of contacts and eye for a great story marks her as out as an account manager with serious potential. Not only is she dedicated, ambitious and tenacious, but she clearly loves the industry and it’s infectious to both her team and clients. She was certainly born to work in PR and we’re excited to watch her grow into a star of the future.


In 2018, I joined Atteline as an intern. Working relentlessly, I progressed to a Senior Account Executive in less than two years. Currently, I’m an Account Manager at M&C Saatchi UAE. I’ve worked with big brands on milestone moments, such as Careem and the launch of its Super App, Liverpool FC and the launch of its first-ever retail store in Dubai, Discovery and the launch of discovery+ in MENA. Bilingual, I have built and maintained a robust foundation in PR and communications with skills spanning strong media & influencer relations, content generation, copywriting, events management and strategic thinking.

Guiding principles

Great things never came from comfort zones! How can we expect to grow in our lives and careers if we only stick to habit and routine? Reaching new heights involves the risk of attempting something we might not succeed at.

How has Covid changed your job?

I really miss meeting people in person! The way we plan and attend events, meet people and the way we build relationships has changed. I worked hard to build relationships on Zoom and have proven that you can build a strong rapport virtually if you know what to focus on.

Side hustle

I’m obsessed with animals and rescuing them whenever I have the chance! Even my senior project at university was all about animal welfare. I love volunteering and helping with all sorts of community work.

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