Campaign’s PR Faces to Watch 2020 – Radwa El Taweel, Account director, Brunswick
Heather Salmond, partner, head of Brunswick Abu Dhabi: Radwa is a communications star – highly ambitious, motivated, committed to clients and growth, and an inspiring human being. Her leadership skills, combined with her tremendous work ethic, make her an invaluable asset to our team. Radwa has earned the trust and the respect of her colleagues and clients for her accountability, high-quality work and dedication. Among other high-profile initiatives, she has played a significant role in driving a fully integrated creative communications campaign for Abu Dhabi’s accelerator programme Ghadan 21, generating an impressive Emirate-wide impact. Radwa is on a fast track to success with Brunswick – she has a great attitude, leads by example and sets a high bar. Radwa is an integral part of Brunswick’s future journey and will continue to make a tremendous impact on our industry.
I was in the top one percentile at high school and when I decided to study PR, I faced questions around this as a career choice, mainly due to a lack of understanding of the industry, from family and non-comms professors alike. I was able to completely change their minds and pursue my passion.
Sponsored by the Ministry of Presidential Affairs, I graduated with four Chancellor’s Awards for Academic Excellence, with the highest GPA amongst my in-take. My academic achievements paved the way for me to start my career with BPG’s training programme. I achieved three promotions in three years straight. I then joined Brunswick as an Account Director in 2018, a significant milestone in my career path and a highly rewarding learning journey.
I’m driven by ‘grit’ – passion, perseverance and strong collaboration to realise my goals. I’m a firm believer that one can only work so hard if they find satisfaction in what they do. Inspired by the Brunswick culture.
I don’t want a dream job; I want a dream career as an advisor, and I believe I am building this where I am. I aspire to become a trusted advisor for clients across the world as well as for colleagues. I was blessed to have mentors through my journey so far, and I believe I am in a position to do the same. I find it satisfying when I am able to help colleagues navigate the business world, just by listening to them and giving them a platform to have a voice.
My side hustle is spreading happiness and togetherness through the love of food. After every hectic day, I step into my kitchen and disconnect from the world. I find it incredibly satisfying to gather family, friends and even neighbours to enjoy a meaningful conversation over a hot, delicious homemade pizza.
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