Campaign’s PR Faces to Watch 2020 – Karim Ismail, Senior account executive, Apco Worldwide Abu Dhabi

Campaign’s PR Faces to Watch 2020 – Karim Ismail, Senior account executive, Apco Worldwide Abu Dhabi

Age: 24

Muhannad Al Badri, managing director, Apco Abu Dhabi: It is with great pleasure that I nominate Karim Ismail for Campaign’s Faces to Watch 2020. In addition to performing his job at an exemplary level, Karim demonstrates an extraordinary commitment to his company community, as well as to the general public, taking it upon himself to provide exceptional support towards his client (the UAE Research Programme for Rain Enhancement Science, UAERP). He discerns quickly their individual needs and moves efficiently to provide key information, recommendations and direction. Karim demonstrates the ability to create and implement a vision for his team. He is a visible leader as a pioneer of change, motivates employees and team members and has a tangible track record to show it. He showed outstanding efforts during the WETEX Exhibition and World Energy Congress Event and maintained his role in media relations and hosting interviews with the local media in the UAE, as well stakeholder engagements.

Career highlights

I started as an intern in Apco Worldwide’s PR team in 2019. I am proud to have considered, recognised and promoted to several roles (account executive, senior account executive). I am proud to have worked with elite clients with impactful campaigns. The biggest highlight of my career is working for clients that advocate for change for the UAE and towards innovation in various approaches and aspects, and attaining a PRCA MENA Award for Best In-House Team 2020, as well as developing communication strategies and social media content for UAEREP.

Guiding principles

There are no shortcuts to any place worth going. I have learned it from my father.

Dream job

Motorsport public relations specialist.

Side hustle

My side hustle would be my passion and drive towards the motor sporting industry, which I got into when I was younger. The thing that really compels me to pursue the passion I have towards go-karting is the sense of community and the experience that floats around it.


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