Campaign’s PR Faces to Watch 2020 – Alveena Abid, Engagement consultant, Katch

 Campaign’s PR Faces to Watch 2020 – Alveena Abid, Engagement consultant, Katch

Age: 30

Tricia Jimenea, engagement director, Katch: Since joining the company, Alveena has built and maintained a diverse portfolio of key accounts ranging from fashion to lifestyle, F&B, hospitality, edutainment, entertainment and finance. She has demonstrated key skills in managing client expectations, as well as devising and executing PR campaigns to make events such as Russell Peters and BTS Riyadh in association with Live Nation, BRIDE Dubai and Abu Dhabi, VOD Dubai International Jewellery Show, and GIRLGAMER the most exciting and anticipated in the region’s calendar. With her proactive approach, Alveena grabs every opportunity to strengthen relationships with clients and media to further support her team.

Career highlights

I’m a communications and media studies graduate and served as the fashion and lifestyle editor at a leading Pakistani daily, The Express Tribune, for three years, before discovering my true calling in public relations. Before joining the Katch family in Dubai, I handled key global accounts such as L’Oréal Professional, Garnier, Maybelline New York, and Coca Cola in Pakistan and worked closely with Pakistan Fashion Design Council on several fashion weeks. With more than eight years of experience, I aim to continue helping brands to create their own niches and connect with the right audiences in creative, exciting and engaging ways.

Guiding principles

Honesty, hard work, constant innovation, and commitment to growth have kept me consistently motivated and I’ve benefitted from the support of the amazing boss ladies.

Dream job

I am a foodie at heart, so, naturally, my dream job would be to run my own restaurant or café.

Side hustle

Fashion has always been my passion. I am a certified makeup artist and hairstylist and have contributed towards a lot of editorial shoots. I started off with my own business – a beauty salon and spa – before pursuing my love of PR and communications full-time.


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