Campaign’s Media to Watch 2023 – Shashank Shekhar, Senior Performance Specialist, Boopin

Campaign’s Media to Watch 2023 – Shashank Shekhar, Senior Performance Specialist, Boopin

Age: 25

Nominated by Akshay Mehta, Head of Performance:
In his role, Shashank has consistently demonstrated exceptional analytical abilities, strong work ethics, and impressive communication skills. Shashank has played a pivotal role in our team, driving several key initiatives aimed at optimizing and enhancing system performance. His deep understanding of our infrastructure and applications, coupled with his ability to identify potential bottlenecks, has led to significant improvements in our organization’s performance metrics.

Career highlights

Shashank is a result-driven digital marketing specialist with a track record developing and executing marketing strategies to increase online presence, enhance brands online presence and drive significant ROI.


In his experience as a digital marketer, he has worked across the growth spectrum, from strategizing and budgeting to executing and analyzing campaigns on various paid social and paid search channels.


Dynamic and self-motivated team player with a great passion for digital marketing, always up to date with new trends and best practices. His understanding and capability to carry out modern SEM techniques & in-depth knowledge of the latest algorithm updates helped him to acquire new technical skills.

Guiding principles

Optimize relentlessly, analyze meticulously, and adapt swiftly for data-driven success in performance marketing.

Go back to main article: Campaign’s Media Faces to Watch 2023