Campaign’s Media to Watch 2023 – Rahaf Salama, Media Manager, UM UAE
Age: 27
Nominated by Nagham Maaboud, Business Director:
Rahaf is an extraordinary talent. She has a unique ability to innovate and approach challenges with a fresh perspective which really sets her apart from her peers. She is a true trailblazer, and her leadership potential is undeniable. Rahaf’s unwavering dedication to excellence and her tireless work ethic make her an invaluable asset to any team. I’m proud of her and honored to have her on my team.
Career highlights
As a Media Manager working on one of the leading brands in the industry, no two days look the same, and I believe that’s one of the most exciting things about our industry. Starting with an undergrad in Psychology, understanding people and analyzing situations has always been a passion of mine. With a background in psychology and a passion for brand management, data analysis, and digital transformation, I have been able to leverage my knowledge to develop and execute successful campaigns across various industries, including FMCG, QSR, Banking and OTT platforms.
Guiding principles
Always stay curious, embrace change, stay ahead of the curve, and put your heart, mind, and soul into even your smallest of tasks.
Side hustle
I’m a creative at heart and have a passion for artistic expression, a sense of curiosity and a keen eye for detail and aesthetic. I also enjoy volunteering my time in organizations that empower and support women in their careers.
Go back to main article: Campaign’s Media Faces to Watch 2023