Campaign’s Media to Watch 2023 – Mohamed Dakroub, Branded Content Manager, Digital Media Services
Age: 29
Nominated by Carol Matta, Senior Group Content Director:
Mohamed demonstrates a high level of passion and accountability at work. He has extensive knowledge of video production and plays a key role in bringing creative ideas to life. Working with brands across all industries, Mohamed has a proven record of being creative, innovative, and digitally savvy. His team spirit and solution-driven mentality always ensure that projects are being executed impeccably. I highly recommend Mohamed as he has the right skills and attitude with a huge potential for his future self in the digital era.
Career highlights
For the past 7 years, I’ve been working in the marketing and advertising industry, a career that aligns with my passions. As the lead for video and audio production projects at DMS, I get to express my love for film and music.
One of the coolest projects I’ve worked on was putting together a Metaverse activation for a huge snack brand in the region, where we got to think outside the box and explore new innovative new ways to connect with the users.
Guiding principles
Treat people the way you want to be treated and be considerate. We’re in this together, so might as well enjoy it.
Side hustle
Organizing and throwing parties out of my kitchen. Everyone’s invited. Just DM me on Instagram.
Go back to main article: Campaign’s Media Faces to Watch 2023