Campaign’s Media to Watch 2023 – Mikel Njeim, Media Manager, Initiative Media
Age: 28
Nominated by Nuha Bayoud, Associate director:
Mikel’s exemplary leadership skills and unparalleled expertise within his field have established him as a trusted expert among his peers. He has consistently demonstrated his ability to lead his team and accounts seamlessly, keeping his clients ahead of the curve with strategic planning, innovative solutions, and creative executions. Mikel’s proactive approach to testing and implementing new media solutions and technologies has enabled his clients to stay ahead of the game in a constantly evolving industry. His unwavering dedication to staying ahead of the latest industry trends and developments ensures that his clients always receive the most up-to-date and innovative solutions.
Career highlights
After nearly six years of experience with OMD Beirut, during which I made a transition to a solely digital role in 2021. In this capacity, I was responsible for regional and global accounts. With an appetite for new challenges, I subsequently joined Initiative in 2022 as an Integrated Planning Manager and moved to the UAE. In my current position, I am the lead on the Miral Destination theme parks account, enabling me to expand my knowledge and expertise in the tourism vertical.
Guiding principles
Integrity and accountability are my core values. I aim to exceed expectations and always go the extra mile. I take ownership, keep it real, and strive for innovative solutions that impress. I thrive on challenges and always push myself to achieve more.
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