Campaign’s Media to Watch 2023 – Karen Khattab, Senior E-commerce Executive, Publicis Media

Campaign’s Media to Watch 2023 – Karen Khattab, Senior E-commerce Executive, Publicis Media

Age: 27

Nominated by Ryan Garner, Business Director – Commerce:
Karen is an exceptional team member with a strong work ethic and a desire to develop her knowledge in key areas. She has played a critical role in helping the Commerce Practice evolve and handles high-pressure situations with ease. Karen is a deep thinker with a thorough understanding of marketing and performance media, and has demonstrated out-of-the-box thinking throughout her time with the practice. Her ambition and ability to deliver the best provide a platform for developing her expertise further. Karen is highly organized and works well with clients and colleagues. With her desire to build on her strategic experience, she is on track to become a key expert resource critical to the practice and the group.

Career highlights

Throughout my work journey, I have been exposed to multiple industries and roles such as business development, performance marketing and ecommerce retail media planning. Such exposure allowed me not only to expand my learning scope but also understand the needs of the client from both a business and marketing perspective and thus help them achieve their goals. I am always keen to learn new methods, tactics, and tools to gain knowledge on the fast-paced industry and consumers. I look forward to creating seamless and personalized customer experiences and touch points under ecommerce through the latest technologies such as AI.

Guiding principles

Curiosity, communication, and perseverance. Learning new things daily helps with my growth as it builds creativity, knowledge, and a better understanding of situations. Communicating effectively increases trust, clarifies expectations, and builds great relationships. Finally, approaching challenges with a positive and proactive mindset help in problem solving and critical thinking.

Side hustle

Exercising. It is a great energy booster and improves better mental health which allows me to disconnect from the fast-paced world we live in.

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