Campaign’s Media to Watch 2023 – Joseph Maksoud, SEO Senior Executive, Publicis Media
Age: 27
Nominated by Nigel Keelson-Anfu, Associate Business Director:
Joseph has spent a considerable amount of time sharpening his knowledge in the Experience Design practice while servicing clients across various industries, to become now the driving force behind the Strategy and Growth team. He is considered a key point of reference due to his expertise and creative approach.
With a loveable personality and can-do attitude, Joseph is always ready to take on new challenges, and eager to learn and grow and keep up with the ever-evolving world of digital.
Career highlights
Joseph holds a bachelor’s degree in Business Marketing and has been part of the Publicis Groupe team in Beirut and Dubai for over four years. In his current role as SEO Senior Executive, he plays a pivotal role in the development and design of various websites for esteemed clientele throughout the Middle East and Europe.
As part of the Strategy and Growth team, Joseph adeptly handles all new SEO and website development opportunities and has actively participated in over 250 proposals, resulting in an impressive 47.5% conversion rate between the years 2022 and 2023.
Guiding principles
I strongly believe that dedicating yourself to your craft and constantly striving to surpass your own limits, is the key to standing out from the crowd. when work becomes redundant, it is up to us to find new ways to grow and achieve what no one else has.
Side hustle
Dark room, spotted light, a mic, some courage and me. Ever since I watched my first stand-up comedy show, I knew that’s what I wanted to do. While I may be able to crack up a few laughs at work, being on stage is something I am eager to reach.
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