Campaign’s Media to Watch 2023 – Janna El Sergany, Senior Executive, Starcom MediaVest Group
Age: 24
Nominated by Ahd Talaat, General Manager:
Janna has one of the most strategic minds you could meet. It was the first time in my career to leave a strategy presentation with a media executive and feel confident that she will propose the best to her clients. She has the right dedication and talent that will take her places, she has what it takes and we know for sure that she will be one of the biggest masterminds of our industry and we just can’t wait to see her impact on the media world.
Career highlights
My career began 2 years ago at Starcom, with an opportunity to work on a golden account: Mondelez. Working on such a large-scale account and focusing on a specific role with an intense shortage of team members at the time was challenging. However, I was lucky enough to work with the most supportive managers who invested their time and effort into my career, encouraging me to lead and navigate client relationships and reach my full potential 6 months into a job I knew essentially nothing about. Today, I can develop fully-fledged strategies and sell ideas to the client.
Guiding principles
Go the extra mile for your client and exhibit passion until you are considered an extension of their team, rather than a separate agency
Maintaining a positive culture and finding the chemistry between team members is essential to delivering the best quality of work
Go back to main article: Campaign’s Media Faces to Watch 2023