Campaign’s Media to Watch 2023 – Ghazal El Zein, E-commerce Senior Executive, Publicis Media
Age: 26
Nominated by Ryan Garner, Business Director – Commerce:
I highly recommend Ghazal for industry recognition as she is a dedicated and knowledgeable team player. In the past year, she made a significant impact on her client account, demonstrating an impressive work ethic and eagerness to develop knowledge. Ghazal is a positive influence, showing meticulousness in onboarding, coaching, and organizing output. Her impressive approach to collaboration makes her an excellent candidate for leading strategy development, innovation, and experimentation. With her desire to build on her strategic experience, Ghazal will undoubtedly develop into a key expert resource. Overall, she would be an asset to any team or agency and we are lucky to have her.
Career highlights
Ghazal began her media career as an intern at Starcom on the Stellantis account, however she quickly rose to the position of Media Executive for the largest account to date, Expo 2020 Dubai. Despite the challenges posed by the pandemic, she saw an opportunity to pivot her career towards E-commerce. Over the course of three years, she and her team worked diligently to elevate P&G’s E-com business to new heights, leading her to become a specialist in Retailers and Marketplaces. Ghazal’s determination, expertise, and hard work have earned her a reputation as a valuable asset in the media industry.
Guiding principles
As a senior exec in Ecommerce and a retail specialist, my guiding principles revolve around customer-centricity, data-driven decision making, continuous innovation, and collaboration with cross-functional teams. I am committed to driving business growth through strategic planning, effective communication, and fostering a culture of accountability and excellence.
Side hustle
At the moment my side hustle is my main hustle as it occupies much of my time, although I have began venturing into content creation which I hope to elevate with time and experience.
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