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Campaign’s Media to Watch 2023 – Carla Al Jurdi, Integrated Senior Media Planner, Initiative MENA

Campaign’s Media to Watch 2023 – Carla Al Jurdi, Integrated Senior Media Planner, Initiative MENA

Age: 30

Nominated by Safwat Abdulkhalek, Director – Integrated Planning:
Carla’s work ethic is truly inspiring, and her presence in the workplace is hard to overlook. Working with her closely has been an enriching experience, and I am excited to continue to support her professional development while also benefiting from her expertise. Her unwavering commitment and optimistic attitude have resulted in significant progress, and she has become an invaluable asset to the team.

Career highlights

Carla had already established herself as a marketing expert with over seven years of experience on the client side when she made the bold decision to transition to the media agency world. Her insatiable thirst for knowledge and desire to explore new frontiers in the field drove her to take this leap of faith. Since making the switch, Carla’s abilities, enthusiasm, and positive demeanor have quickly propelled her to the status of a rising star in the industry. In less than two years, she has become an incredibly dependable asset to her team, delivering exceptional results and contributing to the agency’s success.

Guiding principles

Carla is a standout performer, driven by her meticulous attention to detail and her commitment to consistently producing high-quality work. Her innovative spirit and willingness to push boundaries make her an indispensable asset to her clients and team alike.

Side hustle

Carla is dedicating a considerable amount of her free time to a side project that revolves around her passion for plants. Her commitment to this project is apparent, and it will be interesting to see the results of her hard work in the future.

Go back to main article: Campaign’s Media Faces to Watch 2023