Campaign’s Media Faces to Watch 2026 – Youssef Shebria, Senior Executive, Zenith
Campaign’s Media Faces to Watch 2026 – Youssef Shebria, Senior Executive, Zenith
Age: 25
Country: Saudi Arabia
Nominated by Rami Kabbani, Business Director:
Youssef consistently demonstrates strategic excellence, combining data-driven insight with innovative media thinking to deliver measurable business impact. From leading complex, multi-channel campaigns to optimizing performance across platforms, Youssef brings clarity, precision, and creativity to every challenge. Beyond results, Youssef is respected amongst his colleagues, has strong client relationships, and drives a culture of continuous improvement. Youssef nurtures collaboration across disciplines, embraces technologies, and champions accountability through clear KPIs and performance benchmarks. Youssef consistently demonstrates professionalism, integrity, and forward-thinking mindset, making him highly deserving of this recognition.
Career highlights
Born and raised in Egypt, Youssef started his career in media at Mindshare Egypt upon graduating from the American University in Cairo in 2020 with high honors majoring in Mass Communications & a minor in business administration.
He has 4 years+ of experience in paid media working on upper, middle and lower funnel accounts in different industries such as food & beverages, real estate & home appliances. His past work includes: Henkel, SC Johnson, KFC, Egypt Foods & Property Finder to name a few.
After moving to Jeddah in 2024, Youssef is currently part of the planning team on Saudi Airlines; handling paid media strategy and planning for Saudia’s loyalty program, Al Fursan.
Guiding principles
Youssef is driven by a constant pursuit of excellence and a curiosity for out‑of‑the‑box ideas. He places great emphasis on fully understanding the brief before moving into execution, ensuring that every recommendation is thoughtful, relevant, and impactful. Known for his meticulous approach, Youssef consistently delivers flawless execution and never settles for anything less than great. His commitment to high standards and creative problem‑solving sets him apart as a trusted partner to both clients and teams.
Side hustle
Outside of media, Youssef is big football fan & loves to explore new cultures and spend quality time with family and friends.
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