Campaign’s Media Faces to Watch 2026 – Yehia El Kateb, Senior Media Planner, Initiative MENAT

Campaign’s Media Faces to Watch 2026 – Yehia El Kateb, Senior Media Planner, Initiative MENAT

Age: 27

Country: Egypt

Nominated by Sherin Mukhles, Media Director

As Yehia’s Team  Director, I am confident to nominate him, though any of his clients would gladly do so given the trusting partnerships he has built. Beyond his development and ownership and eagerness in media planning, Yehia has become a cornerstone of Initiative Media’. He is a key pillar who consistently pushes to a supportive, highly collaborative environment. I am proud of the who he has become and look forward to seeing him grow with us.

Career highlights

As a Senior Media Planner at Initiative Media, Yehia masters client management and media planning. For a real estate developer, his planning and daily monitoring to optimization increased qualification rates to 54%.yehia led on planning a lead-generation for a major automotive brand in a challenging market which drove their highest sales month in three years in January 2026. Beyond planning, he maintained his clients with positive feedback and creates a positive environment for his colleagues at the office

Guiding principles

Yehia believes that as technology continues to reshape the media landscape, trust and strong relationships remain at its core. He is driven by a constant curiosity for innovation, balanced with genuine client partnerships, ensuring every forward-thinking planning is grounded in meaningful human connection and long-term collaboration

Side hustle

Outside the agency, Yehia channels his media expertise into advancing his father’s medical practice, successfully launching its social platforms and achieving over 100,000 views within a single month. Driven by the core belief that helping others is an essential pillar of life.

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