Campaign’s Media Faces to Watch 2026 – Yasmin Ibrahim Ahmed, Senior Media Planning Manager, UM Egypt

Campaign’s Media Faces to Watch 2026 – Yasmin Ibrahim Ahmed, Senior Media Planning Manager, UM Egypt

Age: 29

Country: Egypt

Nominated by Mohamed Aly, Media Director:

Being Yasmin’s current direct manager and seeing her performance today and 3 years back. I’d comfortably nominate her for her resilience, persistence and effort. That’s beside being  an amazing colleague to have within my team.

Career highlights

Been an integral part of UM since she started career in Media with an impressive journey during the past 4 years on various accounts. Started to take some managerial steps that are steady and already been part of the foundation of the new joiners in her unit.

A summary of my achievements:

– Worked on L’oreal and been part of award winning campaigns

– Handled the Grand Egyptian museum opening campaign

– Currently handling Egypt Tourism account with many launches worldwide

– Worked across 6 different industries

Guiding principles

Her work style is steady and calm, she’ll always find out ways to solve a situation even when it meant going the extra mile. With  client servicing excellence and my light swift actions, She’s been delivering top notch through out her years at UM

Go back to main article: Campaign’s Media Faces to Watch 2026