Campaign’s Media Faces to Watch 2026 – Yara Dally, Programmatic Account manager, WPP Media MENA

Campaign’s Media Faces to Watch 2026 – Yara Dally, Programmatic Account manager, WPP Media MENA

Age: 26

Country: Lebanon

Nominated by Kareem Salhab, Senior Programmatic Manager:

Yara has been an integral part of Media Solutions from the day she joined. She is an exceptionally quick learner, eager to take on challenges no matter the difficulty. While she has only been a member of the team for a few months, she has already become well known amongst her peers due to her pro-activeness and organization, which is a testament to her character.

Career highlights

Yara Dally is a Client Service Programmatic Manager at WPP with a strong eCommerce background, leading strategic growth and outcome delivery across regional and global brands in government, aviation, FMCG, real estate, retail, and hospitality. She translates complex business objectives into full-funnel, data-driven media strategies across digital ecosystems. Known for her analytical rigor and client leadership, Yara drives scalable growth through structured planning, performance optimization, and advanced audience strategy. She has spearheaded cross-market expansions, improved media efficiency, and led high-impact regional launches, positioning herself as a next-generation agency leader in MENA.

Guiding principles

I lead with curiosity, strategic rigor, and integrity, believing that thoughtful data application, continuous learning, and collaborative creativity unlock meaningful impact in every campaign.

Side hustle

Alongside my agency role, I write on geopolitical and finance topics and pursue research that bridges media, markets, and economic dynamics, deepening my analytical perspective beyond industry practice.

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