Campaign’s Media Faces to Watch 2026 – Vlada Vulfovich, Senior Performance Manager, Assembly MENA
Campaign’s Media Faces to Watch 2026 – Vlada Vulfovich, Senior Performance Manager, Assembly MENA
Age: 29
Country: United Arab Emirates
Nominated by Nayan Joshi, Senior Client Director:
Over the past few years, Vlada has taken on increasing responsibility across one of the region’s largest hospitality portfolios, now leading performance strategy for more than 40 properties. She plays a central role in driving direct booking growth while maintaining strict cost discipline across markets. Her work across key international feeder regions has delivered consistent revenue uplift, supported by structured account management and strong commercial alignment with the client stakeholders. She is dependable, commercially aware, and consistently delivers outcomes that extend beyond platform metrics.
Career highlights
Over the past four years at Assembly Global, I progressed from Junior Executive to Senior Performance Manager, becoming the primary POC for Emaar across Entertainment, Properties, and Hospitality. I drove a 10x YoY ROAS growth for Dubai Opera and co-authored a Silver MENA Digital Award for Best Use of Data with Emaar Hospitality. Currently, I lead performance strategy for 40+ properties across Address, Vida, and Armani Hotels, delivering +11% YoY ROAS for Address and +30% YoY for Vida via brands.com, turning data-driven strategy into measurable commercial impact.
Guiding principles
Automate the ordinary to unlock the extraordinary. If 80% of impact comes from 20% of effort, I eliminate inefficiencies and systemize the routine – so time and energy are invested where they drive real growth, innovation, and competitive advantage.
Side hustle
A professional ballroom dancer since the age of six, I bring discipline, resilience, and stage presence into everything I do. Outside work, I’m a proud mom of two dogs and two cats – and a dedicated crochet creator, crafting detailed handmade toys that reflect my precision and creativity beyond performance marketing.
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