Campaign’s Media Faces to Watch 2026 – Tia Ismail, Integrated Planning Executive, UM MENAT

Campaign’s Media Faces to Watch 2026 – Tia Ismail, Integrated Planning Executive, UM MENAT

Age: 24

Country: Lebanon

Nominated by Yara Kassar, Associate Director – Integrated Planning:

Tia is a highly driven and dependable planning executive who consistently brings enthusiasm, ownership, and attention to detail to every project. She continuously shows growth in communication, client management, and problem-solving, while maintaining a proactive mindset and strong team spirit. Her willingness to learn, take initiative, and go the extra mile continues to make a meaningful impact on both the team and our clients. Tia represents the kind of emerging talent that elevates our agency, and I strongly believe she is on a bright and steadily rising career path.

Career highlights

At UM, I manage end-to-end digital campaigns across different industries such as FMCG, toys, apparel, and pharmaceutical, from brief and planning to optimization and reporting. I turn data into actionable insights that improve performance and consistently meet and often exceed KPI targets driving measurable impact. Before this, I worked as a Business Consultant, leading growth and sales transformation projects across sectors. With a foundation in economics and mathematics, I bring analytical rigor and strategic thinking to every project, with a clear focus on results.

Guiding principles

I believe in ownership, consistency, and communication. Taking responsibility, showing discipline in day-to-day work, and communicating with clarity and transparency are what enable trust, strong collaboration, and thoughtful execution that deliver measurable impact.

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