Campaign’s Media Faces to Watch 2026 – Tala Asiri, Senior Content Executive, Publicis Media
Campaign’s Media Faces to Watch 2026 – Tala Asiri, Senior Content Executive, Publicis Media
Age: 25
Country: United Arab Emirates
Nominated by Saleem Sharma, Senior Manager – Content:
Tala joined as a Senior Content Executive and immediately made the role her own, swiftly becoming our go-to expert for insight-led creative. Bringing formidable expertise from Talabat, she has taken her work to the next level, driving pitches and guiding projects from briefing to flawless execution with astounding creativity. Tala displays maturity and professionalism beyond her years, exemplifying team spirit while possessing a strong sense of ownership. She performs exceptionally under pressure, and her commitment to excellence makes her a standout talent. Tala is undoubtedly a Face to Watch in 2026.
Career highlights
One of the most memorable projects I worked on in the past year was an organic TikTok strategy for the first client I handled at Publicis. Being given full ownership was both challenging and rewarding, especially when the brief I helped shape went on to win the RFP. Since then, my work has been a continuous journey of learning and collaboration; partnering across Growth, Experience Design, PR, Creative, and Media teams. As the resident Gen Z, I’m often brought in as one of the Groupe’s youth and culture consultants, translating real‑time cultural insights into social‑first stories brands can confidently own.
Guiding principles
Culture‑driven creativity over reactive trends. Systems over one‑off ideas. Performance‑aware storytelling. Build processes that empower teams, not slow them down. Create content that is relevant, scalable, and rooted in real audience behavior.
Side hustle
My side hustle is driven by passion rather than productivity. Film photography and documentary filmmaking keep me creatively grounded and deeply connected to culture; sharpening how I observe stories, people, and visual trends across different communities in the region. These insights directly influence my approach to culture‑first storytelling.
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