Campaign’s Media Faces to Watch 2026 – Sara Sadaka, Media Planning Manager, Mindshare

Campaign’s Media Faces to Watch 2026 – Sara Sadaka, Media Planning Manager, Mindshare

Age: 25

Country: United Arab Emirates

Nominated by Joseph El Bcherrawy, WPP Media:

I fully support Sara’s nomination for Agency Faces to Watch 2026. She consistently demonstrates strategic thinking, analytical depth, and strong client leadership well beyond her years of experience. Sara has the rare ability to translate complex data into clear, actionable media strategies while maintaining strong collaboration across teams and partners. Her proactive mindset, ownership of deliverables, and commitment to measurable impact make her a valuable asset to both her clients and the agency. She represents the next generation of media leaders who combine performance, innovation, and accountability.

Career highlights

Sara Sadaka is a Media Planning Manager at Mindshare (WPP), leading integrated media strategy across digital and offline channels for du in the UAE. With a background in Business Analytics and Applied Mathematics, she combines data-driven decision-making with strategic media planning to drive measurable growth. Previously working across regional and global brands, he has built a strong foundation in performance optimization, client leadership, and cross-functional collaboration. Sara is passionate about transforming data into actionable strategy and mentoring teams to deliver impactful, insight-led campaigns.

Guiding principles

I believe strong strategy is built at the intersection of data, creativity, and accountability. I focus on measurable impact, continuous learning, and collaborative leadership—ensuring every plan is insight-led, results-driven, and built for long-term growth.

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