Campaign’s Media Faces to Watch 2026 – Sara Adel, Media Manager, OMD Egypt

Campaign’s Media Faces to Watch 2026 – Sara Adel, Media Manager, OMD Egypt

Age: 27

Country: Egypt

Nominated by Rita Boulos, General Manager:

Pleased to nominate Sara Adel for recognition in the Middle East campaign for her outstanding contributions as a manager overseeing one of our largest clients, Madinet Masr, along with other key accounts.

Sara has demonstrated exceptional leadership and strategic insight, significantly enhancing the Madinet Masr account through her strong relationship-building and proactive approach. She ensures seamless campaign execution and timely communication, consistently exceeding client expectations.

Her dedication to mentoring team members fosters a collaborative environment, driving overall team performance. Her hard work and achievements exemplify excellence in client management, making her a deserving candidate for this recognition.

Career highlights

I started my journey at OMD as a Junior and have progressed to Media Manager by focusing on what I do best: making data make sense. Currently, I lead the media strategy for one of Egypt’s largest real estate accounts, where I specialize in turning complex numbers into high-quality leads. I thrive on solving challenges with a sharp, analytical approach and ensuring every campaign is backed by logic. For me, the best part of media is the clarity that data provides and the satisfaction of hitting targets through precise execution.

Guiding principles

I am guided by the belief that data is the most honest storyteller in media. My principle is to remain solution-oriented, using analytical insights to turn obstacles into opportunities. I strive for accuracy and consistency, making sure the “why” behind the numbers always leads to a win.

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