Campaign’s Media Faces to Watch 2026 – Sanjana Koshy, Media Executive, UM MENAT

Campaign’s Media Faces to Watch 2026 – Sanjana Koshy, Media Executive, UM MENAT

Age: 23

Country: Lebanon

Nominated by Yasmine Temsah, Senior Manager – Integrated Planning:

Sanjana is a rising talent in media with exceptional potential. Despite being early in her career, she has demonstrated sharp strategic thinking, strong analytical skills, and impressive attention to detail. She quickly grasped the dynamics of the media landscape, confidently contributing to planning, insights, and execution across campaigns. Her curiosity, proactive mindset, and ability to translate data into meaningful recommendations set her apart. She approaches every challenge with professionalism and determination, earning trust from both internal teams and clients. With her drive, adaptability, and passion for the industry, Sanjana is undoubtedly a promising face to watch.

Career highlights

MA-qualified marketing professional with agency experience managing high-profile brands including IKEA Kuwait and automotive clients across the region. Skilled in social media management, content strategy, ad copywriting, and media planning, with a track record of campaigns that drive visibility and measurable engagement. Whether building brand calendars, executing paid campaigns, or analyzing how communities engage with content, the approach is always the same which is creativity backed by insight. A professional who understands not just how to reach audiences, but how they think.

Guiding principles

Great communication starts with understanding people, not impressing them. The simplest ideas are often the most powerful. When you truly know who you’re speaking to, you don’t need to overcomplicate it, you just need to say the right thing in the right way.

Side hustle

Off the clock, I’m either fully invested in a true crime documentaries or fully committed to doing nothing at all. No in between.

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