Campaign’s Media Faces to Watch 2026 – Reina Abou Fakher, Media Manager, WPP Media MENA
Campaign’s Media Faces to Watch 2026 – Reina Abou Fakher, Media Manager, WPP Media MENA
Age: 26
Country: Lebanon
Nominated by Racha Semaan, Global Business Lead:
Reina demonstrates exceptional commitment and ownership in everything she leads. She thrives in building long-term strategies and ensuring they come to life through seamless operational excellence. Her strength lies in connecting vision to execution — carefully planning, aligning stakeholders, and maintaining consistency over time. Reina brings stability, structure, and accountability to complex streams of work, ensuring that strategic ambitions are not only designed thoughtfully but delivered with precision. Her reliability and strategic depth make her an invaluable pillar within the team.
Career highlights
A media manager with over four years in the industry, beginning as an intern at Omnicom Media Group, Beirut. Progressing through senior roles at UM and Mindshare led to managing global campaigns for Qatar Airways, with leadership across Australia, Europe, and international markets. Recognized for elevating foundational tasks into actionable, strategic outputs and for embracing AI-enabled approaches, leveraging WPP tools to enhance effectiveness and insight. I uniquely blend big-brand innovation with entrepreneurial drive, fostering efficient, collaborative teams and delivering measurable impact across the team.
Guiding principles
Guided by collaboration, innovation, integrity, and responsibility, I strive for perfection in all I do. I empower my team by sharing best practices, ensuring their success is my success, and always seeking streamlined, effective solutions.
Side hustle
Outside of work, I drive my family’s beauty salon marketing, crafting visual content and social strategies that bring the brand to life. This blend of strategic leadership and personal drive is at the heart of my impact.
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