Campaign’s Media Faces to Watch 2026 – Rawad Zebian, Senior Executive – Integrated Planning, UM Qatar
Campaign’s Media Faces to Watch 2026 – Rawad Zebian, Senior Executive – Integrated Planning, UM Qatar
Age: 29
Country: Qatar
Nominated by Rohan Eden, Head of Digital:
What truly sets Rawad apart is his passion for media combined with an innate curiosity to continuously learn and improve. He consistently challenges briefs in a constructive way, bringing fresh perspectives that elevate both strategic thinking and final output.
Despite being at an early stage in his career, Rawad demonstrates a maturity beyond his years, actively identifying opportunities to add value and contribute to new business growth for the agency. His proactive mindset, strong sense of ownership, and genuine drive to push boundaries make him a standout talent.
For these reasons, I strongly believe Rawad is a true Face to Watch in the media industry.
Career highlights
Media Planning & Buying professional based in Doha, managing integrated campaigns across OOH, TV, radio, and digital platforms. Experienced in translating business objectives into strategic media frameworks, optimizing budgets, and delivering measurable performance. Worked across telecom, fintech, government, sports, energy, food delivery, and F&B sectors, balancing brand impact with efficiency. Known for bridging offline and digital planning to create cohesive audience journeys and stronger recall. Passionate about market insights, innovation, and elevating media’s role from placement to business solution.
Guiding principles
I believe media works best when strategy leads formats. Every placement should serve a clear objective, audience moment, and measurable outcome. I focus on clarity, accountability, and continuous learning combining data with human behavior to build campaigns that people notice, remember, and trust.
Side hustle
Outside work, I’m passionate about technology and innovation, I regularly attend tech events to stay updated on emerging trends and tools shaping media and communication. I also stay active through sports, which helps me maintain discipline, focus, and a competitive mindset I bring into my professional life.
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