Campaign’s Media Faces to Watch 2026 – Muhammad Owais Marfani, Integrated Planning Manager, UM MENAT

Campaign’s Media Faces to Watch 2026 – Muhammad Owais Marfani, Integrated Planning Manager, UM MENAT

Age: 30

Country: Bahrain

Nominated by Tony Deeb, General Manager:

Muhammad is a standout talent in our media department. He is highly skilled, creative, and consistently exceed expectations on every project. His positive attitude and ability to handle pressure make him an indispensable part of the team.

Career highlights

My digital marketing journey began in 2018, with experience across multiple agency roles in the UAE, Bahrain and Canada, spanning both regional and global networks. Working across industries including beauty, fashion, telecommunications, and entertainment has shaped my ability to build data-driven digital strategies tailored to diverse audiences and markets across MENA, NAM, APAC, and EMEA. I specialize in performance marketing and strategic planning, translating insights into scalable solutions that drive measurable business impact. Passionate about continuous learning and innovation, I aim to deliver digital campaigns that balance creativity with effectiveness and create lasting results.

Guiding principles

I take ownership of my work and deliver with excellence, always aiming to exceed client expectations. Open and transparent communication goes a long way, whether with colleagues or clients, and builds trust through authentic interactions. The goal is to deliver clear, reliable results that consistently exceed client expectations.

Side hustle

Beyond my professional work, I explore new destinations, play sports, and pursue photography that expand my perspective, spark my creativity, and keep me energized in every aspect of life.

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