Campaign’s Media Faces to Watch 2026 – Mohamad Ali Dakroub, Programmatic Executive, Publicis Media
Campaign’s Media Faces to Watch 2026 – Mohamad Ali Dakroub, Programmatic Executive, Publicis Media
Age: 27
Country: Lebanon
Nominated by Karthikeyan Palani, Business Director
Mohamad Ali has proven himself as a high-impact performer, managing multiple Nestlé brands with precision, accountability, and strategic oversight. He consistently delivers against KPIs while maintaining strict budget control and optimisation discipline across campaigns. He navigates complex structures, aligns with global stakeholders, and ensures full compliance with brand, platform, and regulatory standards across markets. Mohamad Ali effectively balances performance outcomes with governance requirements, minimising risk while maximising efficiency. His strong cross-market coordination and multi-brand execution demonstrate readiness for broader responsibility and sustained regional impact.
Career highlights
Currently a Programmatic Executive at Publicis Media, with one and a half years of rapid professional growth. I have managed both Nestlé and NEOM accounts, leading end-to-end campaign strategy, activation, and optimisation across major DSPs. I consistently deliver against KPIs while maintaining strict budget control and performance discipline. I navigate complex campaign structures, align with global stakeholders, and ensure full compliance with brand and regulatory standards, driving operational efficiency and scalable results across regional markets.
Guiding principles
I believe true impact comes from combining technical excellence with humility and collaboration. I lead with data, discipline, and accountability, while supporting and mentoring team members beyond my own function. By seeking broader knowledge and sharing it openly, I aim to elevate both performance standards and the people around me.
Side hustle
I also freelance as a web developer, leveraging my computer engineering background to strengthen my technical expertise. This broadens my understanding of the digital ecosystem and enhances my approach to programmatic strategy, performance tracking, and data-driven optimisation.
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