Campaign’s Media Faces to Watch 2026 – Mayssa El Khoury, Paid Social Manager, Frontline BPN
Campaign’s Media Faces to Watch 2026 – Mayssa El Khoury, Paid Social Manager, Frontline BPN
Age: 29
Country: United Arab Emirates
Nominated by Rosie Elligate, Digital Director:
During Mayssa’s time at BPN MENA, her dedication, proactiveness, and—most importantly—her skill and expertise within the social media sphere have been truly impressive. Her constant drive to go above and beyond in improving client performance and delivering strong results stands out as her number one priority.
She demonstrates excellent client servicing skills, which further complement her strong ability to excel in her role.
Mayssa is currently evolving into a hybrid media manager, actively expanding her expertise across both offline and online media channels, further strengthening her strategic and cross-channel capabilities.
Career highlights
Dynamic Paid Social Manager with over five years of experience in digital advertising and media management, specialising in luxury brands across the GCC. I lead end-to-end campaign strategy, planning, and execution across major digital platforms, balancing brand-building with performance.
I’ve built strong client partnerships through proactive communication, structured thinking, and solution-oriented problem-solving. Following consistent campaign success, a key client entrusted our team with managing their GCC social activity — previously led by their global agency — reinforcing the strength of our collaboration. I prioritise clarity, ownership, and high standards to ensure seamless execution and measurable impact.
Guiding principles
I operate with strategic clarity and strong partnership at the core of everything I do. I believe high standards, proactive client servicing, and genuinely enjoying the work create not only measurable results, but lasting trust and long-term impact.
Side hustle
My side hustle isn’t in tech — it’s horses. In Dubai’s fast-paced environment, I needed something grounding. Over the past three years, I’ve deepened my involvement in equestrian training and now teach beginner riding classes to children whenever I can. It builds discipline, patience, and focus — qualities that shape how I lead professionally.
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