Campaign’s Media Faces to Watch 2026 – Mario Chami, Media Manager, Mediaplus Middle East
Campaign’s Media Faces to Watch 2026 – Mario Chami, Media Manager, Mediaplus Middle East
Age: 26
Country: Lebanon
Nominated by Fatima Saralapova, Digital Media Director:
Mario is an outstanding Media Manager who leads our automotive portfolio with expertise and precision. His deep understanding of media platforms including their nuances, strengths, and optimization levers allows him to craft highly effective performance-driven recommendations. He combines strategic thinking with operational efficiency, consistently delivering results at the highest standard. Beyond his technical excellence, Mario is a strong and adaptable leader, managing diverse team profiles with clarity and motivation. His passion for the automotive industry is evident in his work, bringing insight and dedication to every project he leads. He is a true asset to both his team and clients.
Career highlights
Mario Chami is a Media Manager at Media Plus Middle East, specializing in digital media strategy and performance marketing across the MENA and Africa region. He manages multi-platform campaigns on Meta, TikTok, Google, YouTube, and programmatic channels, with a strong focus on automotive and lifestyle brands. Mario combines data-driven planning with creative thinking, translating business objectives into measurable results across awareness, consideration, and conversion. He collaborates closely with clients and performance teams to optimize budgets, improve lead quality, and maximize ROI. Passionate about innovation and content, he also contributes to creative concepts, video direction, and brand positioning strategies for emerging and established brands.
Guiding principles
I believe effective marketing starts with understanding people, not platforms. Data guides decisions, but creativity drives impact. Every campaign should have a clear objective, measurable outcomes, and meaningful storytelling. Consistency builds trust, testing fuels growth, and collaboration creates better ideas. My goal is always simple: deliver real business results, not just media metrics.
Side hustle
Outside his agency work, Mario flips cars for profit. He sources undervalued vehicles, manages repairs and upgrades, and resells them strategically to maximise margins. This hands-on hustle sharpens his negotiation, budgeting, and market analysis skills while feeding his passion for automotive culture and performance.
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