Campaign’s Media Faces to Watch 2026 – Maria Salameh, Senior Media Executive, Zenith

Campaign’s Media Faces to Watch 2026 – Maria Salameh, Senior Media Executive, Zenith

Age: 27

Country: United Arab Emirates

Nominated by Rita Kteiche, Business Director:

Maria is a highly determined professional who brings creativity and intelligence to everything she does. She consistently approaches her work with focus, resilience, and a strong sense of ownership, pushing herself to deliver impactful results. Maria is smart, curious, and loves to think outside the box, often challenging conventional approaches to find innovative solutions. She is proactive, eager to learn, and motivated to continuously elevate her skills and contribution. Her ability to combine determination with creative thinking allows her to adapt quickly, solve problems effectively, and add real value.

Career highlights

I’m an award-winning media strategist currently working as Senior Media Executive at Zenith in Dubai looking after BMW in the region. My work sits at the intersection of data and human insight creating media strategies that don’t just perform but genuinely connect with people. I’ve led campaigns for global brands across multiple sectors, always with a focus on measurable impact. Winning Regional Gold at Young Lions Cannes UAE 2024 was a proud moment and a strong motivator for what’s next.

Guiding principles

I’m guided by transparency, purpose, and the courage to take smart risks. I believe in standing out with intention and end with real emotional connection. My focus is simple: create work that moves people and delivers lasting impact.

Side hustle

Fitness is my creative outlet; I’m on the path to becoming a certified calisthenics coach and partnering with sport-related brands on event promotions. This side journey reflects my passion for fitness, high-energy communities, and creating brand moments that bring people together.

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