Campaign’s Media Faces to Watch 2026 – Malek Sleem, Performance Manager, Equation Media

Campaign’s Media Faces to Watch 2026 – Malek Sleem, Performance Manager, Equation Media

Age: 28

Country: Lebanon

Nominated by Fadi Zeidan, Regional Managing Director:

From day one, Malek has been one of those rare performance managers who blends analytical thinking with a genuine, collaborative team spirit. His data-driven obsession with measurement and driving real ROI for our clients is truly commendable. Beyond numbers, Malek sets clear expectations, always open to learning, and brings a growth mindset that will continue to fuel his success while elevating everyone around him

Career highlights

I’ve always been curious about influence. Why certain messages land and how brands earn attention at scale.

Today, I manage multi-market paid media strategies across the MENA region, building structured acquisition systems across major digital platforms.

I focus on finding the right formula. The right channels, formats and creative combinations that generate measurable results. My approach is systematic: build the structure, test deliberately, analyze deeply and adjust quickly.

Like the platforms themselves, I optimize through data and pattern recognition, learning from failures and wins with the same hunger to improve and build smarter systems over time.

Guiding principles

I start by putting myself in the consumer’s shoes. What do they want? How are they interacting with the message? What are they actually getting out of it?

From there, it’s trial and error. Test, measure, adjust, repeat. It’s a continuous cycle of learning and improving. Anything I learn, even outside marketing, I try to apply back into the work.

Side hustle

Coming from a physical therapy background, I chose to pursue marketing professionally. Outside my 9 to 5, I run my own practice, working directly with people to help them move and feel better. It keeps me grounded, allows me to give back and offers balance outside the screen.

Go back to main article: Campaign’s Media Faces to Watch 2026