Campaign’s Media Faces to Watch 2026 – Loulwa Morsi, Senior Media Planner, Starcom

Campaign’s Media Faces to Watch 2026 – Loulwa Morsi, Senior Media Planner, Starcom

Age: 29

Country: United Arab Emirates

Nominated by Nour Al Sheikh, Media Manager

Loulwa stands out as one of the most driven and high-potential professionals I have had the privilege of working with. In her role as Senior Executive, she consistently exhibits an exceptional growth mindset, actively seeking opportunities to expand her capabilities, take on increased responsibility, and position herself for the next stage of her career.

Her meticulous attention to detail and commitment to operational excellence translate into seamless execution across every account she leads. Beyond delivery, she brings forward-thinking perspectives, continuously identifying more innovative and efficient ways of working while fostering a collaborative, team-oriented environment.

Dependable, strategic, and inherently solutions-driven, Loulwa represents the next generation of industry leadership and is highly deserving of recognition.

Career highlights

I have been with Publicis for over two years, working on multiple regional brands across multi-market campaigns, including Visa, Samsung and NEOM. I have gained experience across diverse industries, adapting quickly to new challenges and driving sustained business growth. Driven by curiosity and a constant eagerness to learn and evolve, I bring meticulous attention to detail and composure in high-pressure environments. With a proactive mindset, I step in where needed and take ownership of complex initiatives with confidence. This has allowed me to build strong client trust while fostering a team dynamic built on accountability and collaboration.

Guiding principles

I believe that mindset shapes performance. Resilience through change, accountability in action and commitment to growth define how I work and how I support my team.

Side hustle

Outside the office, you’ll find me practicing pilates, playing tennis or exploring all things wellness.

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