Campaign’s Media Faces to Watch 2026 – Lana El Jaroudi, Sr. Media Executive, Zenith

Campaign’s Media Faces to Watch 2026 – Lana El Jaroudi, Sr. Media Executive, Zenith

Age: 27

Nominated by Fariha Afzal, Business Direct

Lana Jaroudi is a dynamic media professional whose growth trajectory sets her apart. As a Senior Executive at Zenith Publicis Groupe Riyadh, she combines sharp analytical thinking with strategic instinct, transforming complex briefs into performance-led media solutions that deliver measurable results. She has confidently expanded her scope across sectors, demonstrating agility, curiosity, and leadership beyond her title. Always reliable and accountable, Lana brings clarity to data, precision to execution, and momentum to teams. Alongside driving client excellence, she actively contributes to agency culture, making her a standout talent and truly an agency face to watch.

Career highlights

Lana Jaroudi is a Lebanese–Saudi Senior Executive at Zenith (Publicis Groupe) in Riyadh, specializing in data-driven, performance-led media strategy. Since joining in 2023, she has worked across regional and global campaigns, building her foundation in travel and tourism before recently expanding into the financial services sector, reflecting her versatility, and growing strategic scope.

Her career is defined by continuous growth and adaptability, steadily expanding her expertise across sectors while consistently delivering strong strategic contributions. Beyond her client role, Lana is part of the Culture Hero team at Publicis Groupe Riyadh, contributing to initiatives that foster collaboration and a positive workplace culture.

Guiding principles

Lana is guided by a strong attention to detail and a natural leadership mindset. She leads with care, clarity, and consistency, earning the trust and respect of both clients and team members alike. Lana is known for her ability to create positive, collaborative environments while maintaining high standards, and she brings a thoughtful balance between professional excellence and personal well‑being. This balance allows her to show up as a grounded, effective, and inspiring leader every day.

Side hustle

Lana is part of the Culture Hero team at Publicis Groupe Riyadh, contributing to initiatives that foster collaboration and a positive workplace culture. She is loveable and a great planner who contributes to the office fun.

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