Campaign’s Media Faces to Watch 2026 – Klara Abou Fadel, Senior Executive, OMD MENA

Campaign’s Media Faces to Watch 2026 – Klara Abou Fadel, Senior Executive, OMD MENA

Age: 26

Country: United Arab Emirates

Nominated by Adil Showkat, Business Unit Director

Klara exemplifies the qualities of a rising talent in today’s media industry. She combines a strong willingness to learn with sharp thinking and the ability to adapt quickly in a fast-paced environment. Klara approaches every challenge with resilience and a never-give-up attitude, consistently pushing herself to improve and deliver. She is highly reliable, brings great energy to everything she does, and is a positive presence within the team. With her curiosity, determination, and growing skill set, Klara is well positioned to make a meaningful impact and is certainly one to watch.

Career highlights

Since joining OMD, I’ve been working on digital planning for the Apple account. Coming from a creative and supplier-side background has shaped how I approach planning, helping me simplify complex briefs and connect different perspectives. Working on Apple pushes me to think differently, balancing global brand standards with local relevance, while staying focused on precision, strong execution, and work that feels intentional.

Guiding principles

I’m naturally curious, but I’ve learned that the real work is in curating. Knowing what to keep, what to simplify, and what truly deserves attention.

Side hustle

I like staying active, especially through yoga, pilates, and lagree since they combine movement and mindfulness. I also enjoy working on creative projects, from making social content to experimenting with visuals and music.

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