Campaign’s Media Faces to Watch 2026 – Khaled Shatila, Senior Executive – Performance, Magna Global MENAT
Campaign’s Media Faces to Watch 2026 – Khaled Shatila, Senior Executive – Performance, Magna Global MENAT
Age: 26
Country: Lebanon
Nominated by Ahmed Abayazeed, Head of Performance:
Khaled is a rare talent who bridges the gap between technical precision and interpersonal acumen. Managing a complex portfolio of brands in the entertainment sector, he has delivered exceptional revenue growth through sophisticated cross-channel innovation. In just two years, Khaled has become a cornerstone of our performance department—not only for his analytical rigor but for his insatiable appetite for professional growth and build profound client trust. His commitment to story-driven data and his proactive ‘hands-up’ culture make him an indispensable asset.
Career highlights
Khaled Shatila is a senior performance executive at Magna, contributing to cross-channel performance strategy for a portfolio of entertainment brands, including some of the leading attractions in the U.A.E. He plays a central role in shaping optimization approaches, improving budget efficiency, and supporting measurable performance growth across Google, Meta, TikTok, and programmatic channels. His work has driven meaningful year-on-year digital acceleration, including triple-digit online revenue growth for key brands, while strengthening ROAS and overall campaign effectiveness. Khaled is known for translating complex data into clear, actionable insights that empower teams, build client confidence, and drive sustainable business outcomes.
Guiding principles
I believe data should tell a story, not just report results. Every metric holds insight and direction when translated clearly. Above all, I remember that behind every KPI is a person — and real progress only happens when we align, communicate, and move forward as one team.
Side hustle
Beyond performance marketing, Khaled invests in personal growth through Toastmasters, strengthening his leadership voice and communication skills. Traveling across cultures fuels his curiosity, broadens his perspective, and influences the way he approaches collaboration and strategic thinking.
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