Campaign’s Media Faces to Watch 2026 – Jonny Hakem, Senior Executive – Performance, Initiative MENAT
Campaign’s Media Faces to Watch 2026 – Jonny Hakem, Senior Executive – Performance, Initiative MENAT
Age: 29
Country: Lebanon
Nominated by Rahul Karam, Head of Performance
Jonny has made an exceptional impact in a remarkably short time, distinguishing himself through sharp strategic thinking, composure under pressure, and consistent delivery. He quickly grasps client goals and turns them into insight-led strategies that perform, whether for planned launches or fast-turnaround briefs. Detail-oriented and highly adaptable, he combines strong platform expertise with a clear commercial mindset, often exceeding targets. What truly sets Jonny apart is his hunger to grow, continually learning new tools, sharing knowledge, and strengthening those around him. Professional, driven, and dependable, he represents a new generation of talent with the mindset, skill, and ambition to become a future industry leader.
Career highlights
I am a Senior Performance Executive at Initiative driven by delivering measurable business impact and setting higher performance standards. Within my first six months at the agency, I was recognized as Employee of the Month for my immediate contribution to key accounts and consistent delivery of strong results, building trusted client partnerships while continuously pushing performance beyond benchmarks. I lead multi-market campaigns focused on profitability, efficiency, and scalable growth, regularly exceeding performance targets.
Guiding principles
I believe performance should always translate into tangible business impact. Set clear objectives, test with discipline, and stay accountable to outcomes. Raise the benchmark, not just the metrics, and never settle for “good enough” when growth is possible.
Side hustle
Outside of work, I’m into gaming. From immersive single-player adventures to online multiplayer matches with friends. I enjoy the balance between strategy and quick reactions, and it’s my favorite way to recharge.
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