Campaign’s Media Faces to Watch 2026 – Jad Jaber, Media Manager, Zenith

Campaign’s Media Faces to Watch 2026 – Jad Jaber, Media Manager, Zenith

Age: 28

Country: United Arab Emirates

Nominated by Mostafa Abou Hussein, Business Director – Media

Jad has been a remarkable talent at Publicis since the day he joined. Rotating across multiple departments and consistently excelling wherever he goes is a testament not only to his strong technical capabilities, but also to his outstanding communication skills and adaptability. He naturally takes ownership of his work, quickly earning the trust of both clients and colleagues. Jad approaches every challenge with maturity, curiosity, and a solutions-driven mindset. His ambition, discipline, and eagerness to continuously grow set him apart. Without doubt, he represents the next generation of leaders shaping the future of our industry in the Middle East.

Career highlights

In 2024, I joined Publicis in Dubai as Performance Marketing Manager for Nestlé MENA, mentoring 8 specialists. My strategies led Nestlé MENA to the #1 global ranking for Google Paid Search BPI and hygiene. Also delivered a record-breaking $1.4M in monthly Amazon sales, achieving 91% YoY growth in July 2025.

Currently, as Media Manager at Starcom for Atlantis, I lead cross-channel strategy and client servicing. In Q4 2025, we drove $6.2M in revenue, fueling a 74% YoY social revenue increase for Atlantis The Palm through restructured accounts, advanced audience targeting, and creative optimization.

Guiding principles

I am guided by the principle of “precision at scale.” By balancing cross-channel synergy with deep-funnel optimization, I ensure that high-level strategy translates into tangible bottom-line results. I believe that true innovation happens when technical rigor meets a deep understanding of the luxury hospitality and consumer landscape.

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