Campaign’s Media Faces to Watch 2026 – Jad Haddad, Manager – Performance Media, PHD

Campaign’s Media Faces to Watch 2026 – Jad Haddad, Manager – Performance media, PHD

Age: 27

Nominated by Amit Patel, Executive director

Jad stands out because of his character before his capability. At PHD, he has led high-pressure digital mandates across major automotive portfolios with focus and accountability well beyond his years. He doesn’t wait to be asked and he supports teams when workloads spike, protects client outcomes when complexity increases, and carries responsibility without ego. Outside the agency, his humanitarian work reflects the same instinct to serve. Jad represents a rare blend of performance discipline and moral conviction. He quietly raises the standard for everyone around him and I truly admire these qualities.

Career highlights

Jad Haddad is a biddable media specialist at PHD, where he has spent the past three years working across automotive and luxury. He is known for taking ownership beyond his role, stepping in when challenges arise and ensuring work is delivered to the highest standard. Jad combines analytical rigour with a growing passion for storytelling, data visualisation and strategy. He approaches performance media not just as a numbers exercise, but as a responsibility to his clients, his team and the outcomes they collectively commit to achieving.

Guiding principles

Jad believes leadership is defined by ownership, not title. He values discipline, consistency and accountability, and is willing to do the work others avoid to protect results and support those around him.

Side hustle

Outside the agency, Jad dedicates time to humanitarian work, including supporting the Lebanese Red Cross in Beirut and assisting elderly members of his community. His commitment to service reflects a belief that responsibility extends beyond the workplace.

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