Campaign’s Media Faces to Watch 2026 – Iad Hamade, Senior Executive – Media Investments, PHD
Campaign’s Media Faces to Watch 2026 – Iad Hamade, Senior Executive – Media Investments, PHD
Age: 25
Country: United Arab Emirates
Nominated by Ihab Halawy, Head of Investments – Media Investments
Iad represents the true spirit of emerging leadership within our industry. Starting his journey at PHD as an intern, he has rapidly grown into a Senior Investment Executive, earning his progression through performance, dedication, and commercial maturity beyond his age. He is one of our standout young talents; future-focused, disciplined, and trusted across teams. Iad independently handles large-scale offline and online campaigns end-to-end, from strategic thinking and planning to execution and launch, with minimal supervision. His attitude, accountability, and ability to navigate complex campaign requirements while maintaining strong internal and client relationships position him as a clear leader of the next generation within our investment function.
Career highlights
As a Media Investment Senior Executive, I specialize in ensuring media budgets translate into tangible value. From negotiating competitive partnerships and supporting pricing strategies for new business, to monitoring spend accuracy and improving operational workflows, my role sits at the commercial core of campaign success. I enjoy working across teams and markets to uncover smarter ways to invest, helping clients gain both efficiency and competitive advantage. I’m particularly motivated by the evolving role of investment as a strategic lever, not just controlling costs, but shaping outcomes.
Guiding principles
Ask better questions, build real partnerships, and focus on impact over process. I believe media investment should drive growth, not just control costs, and that progress comes from staying curious, adaptable, and commercially accountable.
Side hustle
As a part owner of a growing ceramics brand, I’m directly involved in partnerships, retail expansion, and commercial strategy, including collaborations with stores like FLTRD. Building a business from the inside keeps me commercially grounded and constantly sharpens how I think about investment, visibility, and growth.
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