Campaign’s Media Faces to Watch 2026 – Hussein Harb, Manager – Performance Marketing, Publicis Global Delivery
Campaign’s Media Faces to Watch 2026 – Hussein Harb, Manager – Performance Marketing, Publicis Global Delivery
Age: 26
Country: Lebanon
Nominated by Kamal Akil, Associate Business Director – Performance Marketing
Hussein is an experienced Performance Marketing Manager with around five years of expertise driving strategic growth and leading high-performing teams. He goes beyond campaign execution, setting clear direction, building scalable performance frameworks, and ensuring every initiative aligns with business objectives. With a sharp analytical mindset and deep expertise in media buying, he transforms data into actionable strategies that consistently deliver measurable results. Hussein leads by example, fostering accountability, collaboration, and continuous optimization within his team. His ability to elevate both performance and people, while maintaining a relentless focus on excellence, makes him a truly impactful leader in the digital space.
Career highlights
With five years of experience in digital marketing, I’ve built and scaled digital strategies for clients in airlines, retail, F&B, tourism, and financial services across the MENA region. I lead end-to-end campaign execution, from strategic planning to optimization, ensuring every initiative delivers against clear business KPIs. My strength lies in combining analytical thinking with a deep understanding of audience behavior to unlock efficiency and performance at scale. Focused on continuous testing, learning, and evolution, I aim to create impactful digital ecosystems that convert and build long-term brand value.
Guiding principles
I foster a collaborative environment that encourages technical and personal growth. Through mentoring, knowledge sharing, and experimentation, I empower individuals to excel, innovate, and reach their full potential, driving measurable results and collective success.
Side hustle
Beyond my role at Publicis Groupe, I’m a digital marketing instructor, helping individuals and entrepreneurs scale their businesses, pivot careers, and master performance marketing. Through practical coaching and hands-on guidance, I empower learners to turn digital knowledge into measurable results and lasting success.
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