Campaign’s Media Faces to Watch 2026 – Farah El Hallak, Senior Executive – Performance, Initiative MENAT

Campaign’s Media Faces to Watch 2026 – Farah El Hallak, Senior Executive – Performance, Initiative MENAT

Age: 26

Country: Lebanon

Nominated by Rahul Karam, Head of Performance:

Farah stands out as a rare blend of strategic thinker, builder, and future-ready leader. She takes on every challenge with genuine ownership, sharp attention to detail, and a natural instinct for innovation, consistently turning complex data into clear actions that drive growth. Her work reflects an AI-forward mindset, creating systems and frameworks that scale impact beyond short-term results. Trusted by clients and respected by peers, she pairs reliability with vision, delivering outcomes while uplifting those around her. What truly sets Farah apart is her drive to raise the bar, not just for performance, but for people. She represents the next generation of leaders shaping tomorrow.

Career highlights

Farah has worked across digital and social channels in the UAE, contributing to performance-driven campaigns for brands including Etisalat, supporting measurable growth through strategic optimization and continuous testing. She approaches each project with curiosity and attention to detail, using data and testing to guide decisions and learn along the way. Always exploring new ideas and strategies, Farah aims to create work that is thoughtful, effective, and adaptable in a constantly evolving digital landscape.

Guiding principles

I believe growth comes from curiosity and consistency. I value integrity, collaboration, and challenging conventional thinking; striving to create work that is both effective and purposeful.

Side hustle

Outside of advertising, I’m a tattoo artist; a creative pursuit that sharpens my attention to detail and deepens my appreciation for storytelling through art.

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