Campaign’s Media Faces to Watch 2026 – Fadi Touma, Senior Executive – Media, Spark Foundry

Campaign’s Media Faces to Watch 2026 – Fadi Touma, Senior Executive – Media, Spark Foundry

Age: 29

Country: United Arab Emirates

Nominated by Mustafa Zeidan, Business Director – Media

I am proud to nominate him for Campaign 30 Under 30. He consistently demonstrates an outstanding work ethic, paired with a genuine commitment to client success. He builds strong, trusted relationships with both clients and internal teams, and approaches every challenge with strategic thinking and ownership. What truly sets him apart is his willingness to go above and beyond, creating smart, insight led campaigns that deliver meaningful media performance and tangible business outcomes. He brings energy, curiosity, and accountability to everything he does, and is always looking for ways to improve results. He is a rising talent with the mindset and capability to become a future industry leader.

Career highlights

Fadi Touma is a Senior Media Executive at Publicis Media. He has delivered insight-led, full-funnel campaigns driving measurable business impact, including sales uplift, improved ROAS, and reduced acquisition costs. Known for his strong ownership mindset, Fadi builds trusted client and internal partnerships while mentoring junior talent. He combines strategic thinking with hands-on execution, consistently translating data and insight into high-performing media solutions.

Guiding principles

I believe in insight-led thinking, strong ownership, and accountability. I focus on building trusted relationships and delivering work that drives meaningful media performance and measurable business impact, always with curiosity, energy, and a commitment to continuous improvement.

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