Campaign’s Media Faces to Watch 2026 – Elie Tabet, Programmatic Executive, Publicis Groupe
Campaign’s Media Faces to Watch 2026 – Elie Tabet, Programmatic Executive, Publicis Groupe
Age: 24
Country: Lebanon
Nominated by Elsa Badran, Manager:
Elie has consistently proven to be a high-impact performer, successfully managing multiple markets for the Samsung client. He stands out as a quick learner and a proactive professional who anticipates challenges and delivers results. Over the past year, Elie has demonstrated significant growth, particularly in mentoring and delegation, as he onboarded and trained several new team members. Drawing on his prior leadership experience, he has strengthened his ability to guide others while maintaining strong performance across accounts. In recognition of his achievements and continued development, Elie will soon be promoted to Senior Executive—a well-deserved milestone that reflects his dedication and impact.
Career highlights
Results-driven programmatic executive with experience at Publicis Groupe, specializing in data-driven campaign optimization and performance marketing. Successfully managed multi-channel budgets, improved KPIs and delivered measurable growth through strategic analysis and optimization. Previously led an e-commerce team, driving operational efficiency, meeting performance targets, and mentoring staff to exceed goals. Certified in Google Display & Video 360 and Trade Desk Edge Academy, with a strong foundation in business administration. Multilingual professional recognized leadership, analytical thinking, and a consistent track record of delivering impactful results across digital marketing and operations.
Guiding principles
I believe in data-driven decisions, continuous learning, and leading by example. I value integrity, accountability, and teamwork, striving to create measurable impact while fostering a positive and growth-oriented environment. Consistency, adaptability, and clear communication guide everything I do.
Side hustle
Sports play a key role in my life, shaping my discipline, resilience, and competitive mindset. They teach me teamwork, strategic thinking, and consistency values I apply both personally and professionally. Whether following or playing, sports fuel my drive for continuous improvement and peak performance.
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