Campaign’s Media Faces to Watch 2026 – Elias Rahme, Performance Executive, UM MENAT

Campaign’s Media Faces to Watch 2026 – Elias Rahme, Performance Executive, UM MENAT

Age: 26

Country: Lebanon

Nominated by Anthony Razzouk, Associate Director – Performance:

Since joining the company, Elias has quickly established himself as a key talent, demonstrating exceptional motivation, persistence, and a strong commitment to continuous learning and professional growth. He rapidly developed a holistic understanding of the digital ecosystem and successfully took on key accounts such as Nespresso, managing campaigns across Social, Programmatic, and Search platforms with best in class delivery. Within just a year and a half, Elias has taken on more responsibilities and now operates with a high level of independence. He consistently delivers best-in-class performance across multiple digital channels and plays a pivotal role in supporting his clients with strategic guidance to achieve and exceed performance targets. Elias also enhanced his managerial skills, leading on training and upskilling new talents

Career highlights

Currently leading performance for Nespresso UAE, driving standout results that earned a Meta Case Study for the brand’s collaboration with The Weekend. By leveraging Advantage+ and video view campaigns, the strategy successfully scaled reach, improved efficiency, and delivered strong commercial impact.

Also played a key role in launching Snapchat as a new performance channel for Nespresso UAE. Strong results quickly transformed it into an always-on platform, expanding the brand’s media mix and unlocking new growth opportunities.

Guiding principles

Every campaign should drive measurable business impact beyond reach and engagement, focusing on scalable growth and efficiency. I believe in testing early, learning fast, and turning innovation into advantage. Discipline, professionalism, and attention to detail guide my work, while respect and collaboration with colleagues and clients remain fundamental to success.

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