Campaign’s Media Faces to Watch 2026 – Elias Moubayed, Associate Media Director, Fusion5

Campaign’s Media Faces to Watch 2026 – Elias Moubayed, Associate Media Director, Fusion5

Age: 30

Country: United Arab Emirates

Nominated by Ramy Mouganie, Client Leadership Director:

Elias’s swift rise to Associate Director while leading multi-market strategies for key accounts is just one proof-point of him being a rare talent. At Fusion5, he now operates at media’s most critical intersection: integrating AI to drive tangible business outcomes. His purpose-driven approach, focused on real impact over vanity metrics, is already foundational to our agency’s AI roadmap, and his intricate knowledge of tech and automation makes that work possible. His contributions were instrumental in our recent Performance Marketing Agency of the Year win, proving he is not just a face to watch, but a leader-in-the-making defining the industry’s future.

Career highlights

With seven years in the media industry, I began as a Media Planner at Publicis Media Digitas, where I built a solid foundation across both digital and offline media operations while working on the GSK account. I later moved to Omnicom Media Group – Hearts & Science in Dubai, growing into a managerial role and leading multi market strategies across MENA for the KFC and Jaguar Land Rover portfolios. Today, I work at Fusion5 as an Associate Director focused on Media and AI Integration, helping brands connect smarter planning with meaningful performance and real-world impact.

Guiding principles

My guiding principle is simple: innovate with purpose and measure what matters. I push beyond vanity media metrics to focus on real business outcomes, testing new approaches that drive growth, efficiency, and impact. If an idea cannot influence sales, demand, or brand momentum, it is only noise, not progress.

Side hustle

Outside of my media work, I explore digital currencies. I enjoy learning blockchain mechanics, token economics, and community building, and I experiment with creating crypto tokens from concept to launch. It keeps me curious, sharp, and constantly thinking about the future of value and innovation.

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