Campaign’s Media Faces to Watch 2026 – Darine Abou Saad, Senior Executive, Integrated Planning, Magna Global MENAT
Campaign’s Media Faces to Watch 2026 – Darine Abou Saad, Senior Executive, Integrated Planning, Magna Global MENAT
Age: 24
Country: United Arab Emirates
Nominated by Georges Oneissy, Associate Director, Integrated Planning
Darine is a dedicated, reliable, and resilient talent who consistently goes above and beyond expectations. She has demonstrated impressive growth, adapting quickly to changing environments and navigating complex challenges with agility and confidence. Her ability to take ownership, stay composed under pressure, and deliver high-quality work has earned the trust of both clients and colleagues. Darine embraces feedback, learns rapidly, and continuously pushes herself to improve. Her drive, adaptability, and strong work ethic position her as one of the emerging talents truly worthy of recognition as a Face to Watch.
Career highlights
Senior Integrated Media Planner with a proven track record of turning campaigns into award-winning success stories. I design media strategies that blend creativity, data, and cultural insight to deliver strong business impact. I have led multi-phase, multi-market campaigns for regional and global brands, managing seven-figure budgets across digital, social, OOH, and emerging platforms. My work consistently drives measurable results in reach, engagement, audience growth, and conversions. I translate complex briefs into clear, actionable strategies, collaborating closely with clients, creative teams, and partners to balance brand-building with performance; Earning recognition for innovation, efficiency, and results.
Guiding principles
I believe in building media strategies that are insight-led, performance-driven, and culturally relevant. Every plan should deliver measurable business impact while strengthening the brand long term. Innovation, accountability, and collaboration guide my work, ensuring ideas are not only bold, but effective and sustainable.
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