Campaign’s Media Faces to Watch 2026 – Cyma Itani, Senior Planning Executive, dentsu

Campaign’s Media Faces to Watch 2026 – Cyma Itani, Senior Planning Executive, dentsu

Age: 24

Country: Lebanon

Nominated by Julie Larguier, Business Director:

Cyma has it all: taste, timing, and precision!

Just like a couture piece in a world of ready-to-wear, she combines planning excellence with creative finesse, turning briefs into high-impact, measurable results. Cyma anticipates trends rather than follow them, elevating both client ambition and team performance. With poise, resilience, and sharp local insight, she embodies the next generation of game changers!

Career highlights

I’ve always chased the moment where results turn into real-world change. My relationship with media began close to home, supporting my mother’s business and watching how a single digital decision could shift visibility, momentum, and growth.

Today, I’m a Senior Planning Executive at dentsu, working across the KSA market with clients spanning food delivery, healthcare, entertainment, automotive and FMCG. Starting my career across both media planning and performance marketing shaped how I operate: I don’t see strategy and execution as separate chapters – I see one story, written end-to-end. From planning to activation to optimization, I stay close to the work so every impression, placement and message has a purpose, and every campaign can prove its value against business objectives.

Guiding principles

In Saudi Arabia, that purpose feels amplified. The scale, ambition and pace of the market keep me learning fast and thinking bigger – and every brief feels like a front-row seat to what’s next, pushing me to deliver work that creates momentum brands and businesses can feel.

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