Campaign’s Media Faces to Watch 2026 – Christina Maalouf, Senior Media Manager, Mindshare Lebanon, A WPP Media Brand

Campaign’s Media Faces to Watch 2026 – Christina Maalouf, Senior Media Manager, Mindshare Lebanon, A WPP Media Brand

Age: 30

Country: Lebanon

Nominated by Abdallah Sharbaji, Head of Strategy and Client Lead:

From day one, Christina positioned herself as more than a planner — she positioned herself as a strategic partner. Her passion, structure, and forward-thinking mindset immediately built trust with her clients. In an AI-driven era, she doesn’t just manage campaigns; she embeds media into the core business DNA of her clients. Her ability to lead both her clients’ businesses and her team with clarity and confidence makes her a true strategic anchor. Trusted, structured, and future-focused.

Career highlights

Christina was promoted to Senior Media Manager within one year — a reflection of how clearly she stood out as a leader within her team. Her clients’ growing trust in her strategic direction validated that decision. Her boldest move to date was leading an industry-specific symposium for the higher education sector, integrating student experience, data, and evolving education models into a powerful communication narrative. She elevated the discussion from campaigns to industry transformation, reinforcing the importance of adaptive, data-led media in driving stronger returns for higher education institutions.

Guiding principles

Christina operates on structure, data integration, and numbers. Every plan is properly built, every investment justified, every diversification intentional. Her ability to reallocate budgets in real time to drive higher efficiency is one of the qualities her clients value most. She believes media should not just support the business — it should actively optimize it.

Side hustle

One can be certain that Christina is a VIP and a favorite customer across fashion e-retailers in Lebanon, the region — and probably globally. If there’s a new collection dropping, she already knows.

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