Campaign’s Media Faces to Watch 2026 – Carla Richa, Media Manager, Spark Foundry

Campaign’s Media Faces to Watch 2026 – Carla Richa, Media Manager, Spark Foundry

Age: 28

Country: United Arab Emirates

Nominated by Hera Albarian, Associate Business Director

Carla is a bright superstar in the team, on the track to achieving great things with her exceptional performance. Her unique mix of performance skills, creativity and passion for results places her as a face to watch in the industry. Her positive demeanor and desire to continuously elevate the standard has been noticed and greatly admired by her peers as well as her clients. In a short amount of time, she has managed to take ownership of big projects and excel at them, becoming a go-to person with accoladed work ethics & contribution.

Career highlights

I joined Publicis Groupe five years ago, starting in performance media across Majid Al Futtaim’s brands. Two years in, I moved into a hybrid media planning role focused on Majid Al Futtaim’s Malls and Entertainment businesses across the GCC. Working across multiple brands & markets has helped me build a strong full-funnel perspective and adapt strategies across platforms to deliver against different business goals. Highlights include Mall of the Emirates’ 20th Anniversary and VOX Cinemas’ brand campaign with Hans Zimmer.

Guiding principles

Always stay positive! Maintaining this mindset enables me to approach all challenges constructively and positively influences those I work with.

Side hustle

A food critic on TikTok! Reviewing the newest places with honest ratings across Dubai & Beirut

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