Campaign’s Media Faces to Watch 2026 – Asadullah Khan, Senior Media Executive, Starcom

Campaign’s Media Faces to Watch 2026 – Asadullah Khan, Senior Media Executive, Starcom

Age: 30

Country: Saudi Arabia

Nominated by Santosh Yadav, Business Director:

Asadullah is a standout talent defined by his sharp strategic thinking, and strong command of data. He consistently goes beyond his role, bringing clarity to complex challenges and delivering measurable impact. His analytical mindset enables him to translate data into actionable insights, driving performance and optimizing outcomes evidenced by delivering 2x growth in DTC revenue for one of his key clients. His attention to detail, ownership, and ability to operate under pressure set him apart, making him a trusted contributor on demanding accounts. Asadullah’s combination of commercial acumen and proactive mindset positions him as a future leader in digital marketing.

Career highlights

Business driven media professional delivering measurable impact through revenue growth and KPI achievements. In 2025, I led lower-funnel campaigns for major consumer electronics and insurance clients, surpassing planned KPIs by 2x on key revenue initiatives while overseeing end-to-end product launches. I currently operate as market lead for LEGO in KSA, fostering long-term strategic partnerships and aligning media investments with Vision 2030 ambitions to deliver sustained revenue impact and brand growth. My work strengthens client trust and positions Starcom as a strategic media partner in the region.

Guiding principles

Prioritize campaigns that deliver measurable revenue and exceed KPIs, anticipate client needs to drive strategic impact, optimize performance across channels, and build long-term partnerships that create tangible business value while supporting personal and professional growth.

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